GOOGLE PLAY STORE POLICY UPDATE FOR INDIA: 28 JAN 2021

GOOGLE PLAY STORE POLICY UPDATE FOR INDIA : 28 JANUARY, 2021

GOOGLE PLAY STORE POLICY UPDATE BY GOOGLE (INDIA) I ANNOUNCED 28-01-2021 I EFFECTIVE FROM 1ST MARCH, 2021

Google play store has an update for India regarding its policy guidelines on gamified loyalty programs that are based on a qualified monetary transaction in the app & offer prizes of cash or other real-world value.

In india, google play developers are building unique services & features to convert users to loyal customers. Developers use quizzes, mini games & other gamification techniques to do so. these features are often launched during special sporting events & festivals. Now, google has rolled out its 1 st policy update of 2021, where google will be clarifying & simplifying the policies around loyalty programs & features.

GOOGLE PLAY STORE POLICY UPDATE INDIA

The update provides clarity on policy requirements for loyalty program disclosures & features. The statement claims that the new policies are designed to safeguard users and optimize the developer experience. For example, the policy provides updated guidelines on the use of features like 'a spin-the-wheel experience', 'a guessing game', or 'a 1:1 points redemption to drive loyalty'.

Whilst, the company does not allow real money gambling apps on the play store in india, they claim to be committed to engaging with industry and government bodies as they deliberate on measures that will support this industry.

'Google play' is also launching a web resource known as ‘how google play works’, a repository of information & best practices to enable developers to continue delivering secure & innovative apps & games to people around the world. It also contains india-specific details on programs that local developers can leverage to find success and scale. This site helps to demystify key aspects of the 'google play' platform for the users.

Conclusion regarding google play store policy update in india:

In india, real-money gambling apps have been banned as per the directives of the indian government, whilst in many other countries (like australia, canada, japan, uk, usa, belgium, germany etc.) real-money gambling apps, ads related to real-money gambling and daily fantasy sports apps whose operator are registered (& has a valid license from the governmental gambling authority of that country) & meet Certain set of requirements Are allowed:

1. Developer/operator should be successfully completed the application process in order to publish/distribute the app on google play store.

2. App must comply with all the industry standards & laws of the country in which it is to be distributed.

3. The app should be free to download & install from google play store & should not use google Play in the app billing.

4. Developer must have a valid gambling license.

5. Developer should not offer a product that exceeds the scope of a gambling license, means to say the scope / type Of gambling product should adhere & must not cross over the limitations of the guidelines issued by google & gambling authorities of the govt. 

Note: Government agencies issue guidelines while issuing a gambling license about the extent / scope / type of product & it's usage.

6. Major type of play store gambling Products that are eligible with limitations among Different countries are :

  • Online casino games
  • Lotteries
  • Sports betting
  • Daily fantasy sports

7. Developer must maintain its app usage location & area limitations.

8. App should be rated as adult only (ao).

9. App should prevent under-age users from using the app.

10. App & its app listing must clearly display the information regarding gambling responsibility in the google play store.

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WFEED / WITFEED

TOPIC: GOOGLE PLAY STORE POLICY UPDATE FOR INDIA.

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