HubSpot is a customer relationship management (CRM) platform, that is used to manage and organize customer interactions and data. It's designed to be user-friendly, flexible, and customizable to fit the specific needs of any business. CRM allows businesses to manage customer interactions, leads, and sales pipelines in one place. It offers features such as contact and company management, sales pipeline management, lead capture and scoring, email integration, and customizable dashboards and reports. Additionally, it integrates well with other tools in the HubSpot platform, such as email, marketing, and sales, making it easy to streamline and automate processes across the entire customer journey. The aim of CRM is to help businesses grow better by providing them with the tools and resources they need to attract, engage, and delight customers.
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TABLE OF CONTENTS
1. INTRODUCTION
2. HUBSPOT CRM PRODUCTS
3. TOP FEATURES
4. PRICING PLANS
5. PROS & CONS
2. HUBSPOT CRM PRODUCTS
3. TOP FEATURES
4. PRICING PLANS
5. PROS & CONS
HUBSPOT CRM PRODUCTS (PRICING & BENEFITS)
1. MARKETING HUB
HubSpot's marketing automation software will help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.
Key features:
Attract- Social media
- SEO
- Blog
- Ads
- Landing pages
- Automation
- Forms
- Attribution reporting
- Salesforce integration
- Custom objects
Pricing: It also offers four different (one free & three premium) plans:
- $0/month (Free)- $45/month (Starter)
- $800/month (Professional)
- $3,600/month (Enterprise)
2. SALES HUB
HubSpot’s sales CRM software helps teams close more deals, deepen relationships, and manage their pipeline more effectively — all on one powerful, easy-to-use platform.
Key features:
Start conversations- Email tracking
- Email templates
- Call tracking & reporting
- Account-based marketing
- Mobile CRM app
- Sales analytics & reporting
- Quotes
- Playbooks
- Sales automation
- Appointment & meeting scheduler
- Live chat
- $0/month (Free)
- $45/month (Starter)
- $450/month (Professional)
- $1,200/month (Enterprise)
3. SERVICE HUB
HubSpot's customer service management software enables you to scale your customer support, unite your front-office teams on one powerful, easy-to-use platform, and provide proactive service that delights and retains customers.
Key features:
Scale- Help desk
- Knowledge base
- Live chat
- CRM
- Conversations inbox
- Team management
- Customer feedback
- Playbooks
- 1:1 video creation
- $0/month (Free)
- $45/month (Starter)
- $450/month (Professional)
- $1,200/month (Enterprise)
4. CMS (CONTENT MANAGEMENT SYSTEM) HUB
HubSpot’s content management system gives you all the tools you need to create and optimize website pages with ease — with, or without a developer. And since it's part of the HubSpot CRM platform, you can use that data to build a remarkable website.
Key features:
Build
- Drag-and-drop editor
- Website themes
- Local development
- Dynamic content with HubDB
- Adaptive testing
- Custom report builder
- Web apps
- Memberships
- $0/month (Free)
- $23/month (Starter)
- $360/month (Professional)
- $1,200/month (Enterprise)
5. OPERATIONS HUB
HubSpot’s operations software makes it easy to sync, clean, and curate customer data, and automate business processes. Your business will be empowered to adapt to the changing needs of your customers, and your internal teams will be better aligned than ever.
Key features:
Connect & Clean Data
- Data sync
- Data quality tools
- Duplicate management
Automate Processes
- Programmable automation
- Recurring automation
- Webhooks
- Datasets
- Snowflake data share
- Custom report builder
- $0/month (Free)
- $45/month (Starter)
- $720/month (Professional)
- $2,000/month (Enterprise)Get started
TOP FEATURES OF HUBSPOT CRM
HubSpot includes a variety of features to help businesses manage and organize customer interactions and data. Some of the key features of CRM include:
- Contact operations management: Allows users to easily organize and track customer interactions, as well as view a complete history of their interactions with a company.
- Sales pipeline management: Helps users manage and track the sales process, from initial contact to closing a deal. This feature enables users to create custom pipelines and stages, set up deal and task reminders, and track the progress of each deal.
- Lead capture and scoring: This enables users to capture leads from various sources and assign scores based on their level of engagement. This allows businesses to prioritize their leads and focus their efforts on the most promising ones.
- Email integration: Integrates with the HubSpot email tool, allowing users to track and schedule emails directly from the CRM.
- Customizable dashboards and reports: Provides users with the ability to create custom reports and dashboards to track key metrics and performance, such as sales pipeline, lead generation, and customer engagement.
- Customizable fields and properties: Allows users to create and manage custom fields, tags, and properties, which can be used to store and organize customer data in a way that makes sense for their business.
- Mobile app: Allows users to access the CRM from any device, and manage their customer interactions on the go.
- Integrations: HubSpot CRM has a lot of third-party integrations. It integrates with other tools and systems such as G Suite, Slack, Salesforce, and many others.
- Support: Hubspot offers a wide range of resources, including a knowledge base, user guides, and video tutorials, that can help users get up to speed quickly and easily. Additionally, HubSpot has a large and active community of users, so businesses can easily connect with other users and get support and advice.
HUBSPOT CRM SUITE (ALL-IN-ONE PLAN) PRICING
HubSpot CRM Suite is a freemium product, which means it is available for free to use, but with limitations and most of the more than basic & advanced features are only available with the paid version. Hub Suite offers five
1. Free Plan: includes foundational marketing tools to get started - contact and company management, lead capture and scoring, and basic reporting and analytics i.e.
Free Marketing tools
Free Sales tools
Free Service tools
Free CMS tools
Free Operations tools
2. Starter Plan: includes essential marketing, sales, service, CMS, and operations tools i.e.
Marketing Hub Starter (1,000 marketing contacts)Sales Hub Starter
Includes 2 paid users
Service Hub Starter
Includes 2 paid users
CMS Hub Starter
Operations Hub Starter
3. Professtional Plan: includes Comprehensive marketing, sales, customer service, CMS, and operations software i.e.
Marketing Hub Professional
Includes 2,000 marketing contacts
Sales Hub Professional
Includes 5 paid users
Service Hub Professional
Includes 5 paid users
CMS Hub Professional
Operations Hub Professional
4. Enterprise Plan: includes essential marketing, sales, service, CMS, and operations tools i.e.
Professional CRM Suite, plus:
Marketing Hub Enterprise
Includes 10,000 marketing contacts
Sales Hub Enterprise
Includes 10 paid users
Service Hub Enterprise
Includes 10 paid users
CMS Hub Enterprise
Operations Hub Enterprise
- It's important to note that the pricing of the CRM can add up quickly for businesses that need access to multiple features or multiple users. It's recommended to evaluate the business needs and compare the pricing plans to select the one that fits the best.
- Overall, the pricing of HubSpot's CRM is a bit more expensive than some other CRM solutions on the market, but it is a valuable investment for businesses looking for a comprehensive, easy-to-use, and customizable platform to manage and organize customer interactions and data.
HUBSPOT CRM PROS & CONS
PROS: HubSpot's CRM has several advantages that make it an attractive option for businesses looking to manage and organize customer interactions and data. Some of the key pros of the CRM include:
- Easy to use: The system is designed to be user-friendly and intuitive, making it easy for businesses of all sizes and levels of technical expertise to use.
- Flexibility: The system can be customized to fit the unique needs of any business, and it offers a range of features that can be tailored to specific industries or business models.
- Integration: Integrates well with other tools in the HubSpot platform, such as email, marketing, and sales, making it easy to streamline and automate processes across the entire customer journey.
- Reporting and analytics: Includes a range of reporting and analytics tools that allow users to track key metrics and performance, such as sales pipeline, lead generation, and customer engagement.
CONS: While HubSpot's CRM is a powerful and comprehensive tool for managing and organizing customer interactions and data, it does have some potential drawbacks. Some of the cons of the CRM include:
- Technical knowledge may be required to use an advanced set of features.
It's important to evaluate the needs of the business and compare the features and pricing of the CRM with other solutions on the market before making a decision.
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