HUBSPOT: AN ALL-IN-ONE CRM PLATFORM FOR SMBs

WITFEED January 28, 2023

HUBSPOT: AN ALL-IN-ONE CRM PLATFORM FOR SMBs

HUBSPOT: ALL-IN-ONE CRM FOR BUSINESS OPERATIONS, MARKETING, SALES, AND CONTENT MANAGEMENT

HubSpot's customer relationship management (CRM) system is a platform, that is used to manage and organize customer interactions and data. It's designed to be user-friendly, flexible, and customizable to fit the specific needs of any business. CRM allows businesses to manage customer interactions, leads, and sales pipelines in one place. It offers features such as contact and company management, sales pipeline management, lead capture and scoring, email integration, and customizable dashboards and reports. Additionally, it integrates well with other tools in the HubSpot platform, such as email, marketing, and sales, making it easy to streamline and automate processes across the entire customer journey. The aim of CRM is to help businesses grow better by providing them with the tools and resources they need to attract, engage, and delight customers.

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TABLE OF CONTENTS:

1. INTRODUCTION
2. HUBSPOT CRM PRODUCTS
3. TOP FEATURES OF HUBSPOT
4. PRICING PLANS
5. HUBSPOT PROS & CONS

HUBSPOT CRM PRODUCTS

1. MARKETING HUB
Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
Functionality:
  • Lead generation
  • Marketing automation
  • Analytics

2. SALES HUB
Sales CRM software to help you get deeper insights into prospects, automate the tasks you hate, and close more deals faster.
Functionality:
  • Advanced CRM
  • Meeting scheduling
  • Payments
Get started

3. SERVICE HUB
Customer service software helps you connect with customers, exceed expectations, and turn them into promoters who grow your business.
Functionality:
  • Tickets
  • Customer feedback
  • Knowledge base
Get started

4. CMS (CONTENT MANAGEMENT SYSTEM) HUB
Content management software that’s flexible for marketers, powerful for developers, and gives customers a personalized, secure experience.
Functionality:
  • Drag-and-drop builder & editor
  • SEO recommendations
  • Website themes
Get started

5. OPERATIONS HUB
Operations software that syncs your apps, cleans and curates customer data, and automates processes so that all your systems and teams work better together.
Functionality:
  • Data sync
  • Programmable automation
  • Data quality automation
Get started

TOP FEATURES OF HUBSPOT CRM

HubSpot's CRM includes a variety of features to help businesses manage and organize customer interactions and data. Some of the key features of CRM include:
  • Contact operations management: Allows users to easily organize and track customer interactions, as well as view a complete history of their interactions with a company.
  • Sales pipeline management: Helps users manage and track the sales process, from initial contact to closing a deal. This feature enables users to create custom pipelines and stages, set up deal and task reminders, and track the progress of each deal.
  • Lead capture and scoring: This enables users to capture leads from various sources and assign scores based on their level of engagement. This allows businesses to prioritize their leads and focus their efforts on the most promising ones.
  • Email integration: Integrates with the HubSpot email tool, allowing users to track and schedule emails directly from the CRM.
  • Customizable dashboards and reports: Provides users with the ability to create custom reports and dashboards to track key metrics and performance, such as sales pipeline, lead generation, and customer engagement.
  • Customizable fields and properties: Allows users to create and manage custom fields, tags, and properties, which can be used to store and organize customer data in a way that makes sense for their business.
  • Mobile app: Allows users to access the CRM from any device, and manage their customer interactions on the go.
  • Integrations: HubSpot CRM has a lot of third-party integrations. It integrates with other tools and systems such as G Suite, Slack, Salesforce, and many others.
  • Support: Hubspot offers a wide range of resources, including a knowledge base, user guides, and video tutorials, that can help users get up to speed quickly and easily. Additionally, HubSpot has a large and active community of users, so businesses can easily connect with other users and get support and advice.

HUBSPOT CRM ALL-IN-ONE PACKAGE PRICING

HubSpot's CRM is a freemium product, which means it is available for free to use, but with limitations and some advanced features are only available with the paid version. The free version of the CRM includes contact and company management, lead capture and scoring, and basic reporting and analytics.
The paid version, called HubSpot CRM Pro, starts at $45/month per user paid annually & $50/month per user paid monthly and includes additional features such as sales pipeline management, email integration, customizable dashboards and reports, and integrations with other tools in the HubSpot platform. Additionally, the paid version allows for more contacts and a higher number of users.
Additionally, HubSpot also offers a Sales Hub, which includes advanced sales tools, automation, forecasting, reporting, call tracking, and recording. This package starts at $400/month.

It's important to note that the pricing of the CRM can add up quickly for businesses that need access to multiple features or multiple users. It's recommended to evaluate the business needs and compare the pricing plans to select the one that fits the best.

Overall, the pricing of HubSpot's CRM is a bit more expensive than some other CRM solutions on the market, but it is a valuable investment for businesses looking for a comprehensive, easy-to-use, and customizable platform to manage and organize customer interactions and data.


PROS: HubSpot's CRM has several advantages that make it an attractive option for businesses looking to manage and organize customer interactions and data. Some of the key pros of the CRM include:
  • Easy to use: The system is designed to be user-friendly and intuitive, making it easy for businesses of all sizes and levels of technical expertise to use.
  • Flexibility: The system can be customized to fit the unique needs of any business, and it offers a range of features that can be tailored to specific industries or business models.
  • Integration: Integrates well with other tools in the HubSpot platform, such as email, marketing, and sales, making it easy to streamline and automate processes across the entire customer journey.
  • Reporting and analytics: Includes a range of reporting and analytics tools that allow users to track key metrics and performance, such as sales pipeline, lead generation, and customer engagement.
CONS: While HubSpot's CRM is a powerful and comprehensive tool for managing and organizing customer interactions and data, it does have some potential drawbacks. Some of the cons of the CRM include:
  • Technical knowledge may be required to use advanced set of features.
It's important to evaluate the needs of the business and compare the features and pricing of the CRM with other solutions on the market before making a decision.


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