BREVO: POWERFUL YET FREE MARKETING & AUTOMATION PLATFORM

WITFEED March 08, 2023

BREVO: FREE YET POWERFUL EMAIL MARKETING, LIVE CHAT & MARKETING AUTOMATION PLATFORM

Brevo, formerly SendinBlue is an email marketing, live chat, and marketing automation platform that allows businesses and organizations to communicate with their customers and subscribers. The platform offers a range of features to help businesses create and send professional-looking emails and SMS messages, as well as automate marketing campaigns and generate leads.

Brevo offers a variety of templates and design options, as well as advanced segmentation and marketing automation tools. The platform also provides detailed analytics and tracking information, allowing businesses to measure the effectiveness of their campaigns.

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Brevo integrates with a range of other tools and platforms, making it easy to integrate your marketing efforts with your overall business strategy. The platform offers a range of pricing plans to suit different budgets and needs, including a pay-as-you-go option for businesses that don't send a high volume of emails on a regular basis.

TOP BREVO CLIENTS LIST

BREVO RECOGNITION & AWARDS

BREVO PRODUCTS

1. Marketing platform (includes email marketing, SMS & whatsapp campaigns, automation, etc.)
2. Live Chat
3. Sales CRM
4. Transaction Emails

TOP FEATURES OF BREVO

1. Email marketing: Brevo allows you to create and send professional-looking emails to your subscribers using customizable templates, A/B testing, and advanced segmentation.

2. SMS marketing: You can use Brevo to send SMS messages to your subscribers to promote your business or communicate important information.

3. Marketing automation: Brevo offers a range of tools for automating marketing campaigns, including workflows, drip campaigns, and abandoned cart recovery.

4. Lead generation: You can use the Brevo landing page and form builder tools to create lead generation campaigns and capture customer information.

5. Contact management: Brevo contact management tools allow you to store and organize your subscribers' information, segment your lists, and create targeted campaigns.

6. Integrations: Brevo integrates with a variety of other marketing and sales tools, including CRM systems, e-commerce platforms, and social media platforms.

7. Advanced analytics: Brevo provides detailed analytics and tracking information, including open rates, click-through rates, and conversion rates, to help you measure the effectiveness of your campaigns.

BREVO PRICING & BENEFITS

Brevo offers a range of pricing plans to suit different budgets and needs. The pricing for the platform is based on the number of emails you send per month and the level of features you need.

BREVO ALL-IN-ONE PLANS PRICING (EXCEPT LIVECHAT)

There are four pricing plans offered by Brevo:

1. Free: This plan is suitable for individuals, freelancers & costs $0 per month for up to 300 emails/day. It includes basic features such as:

Customizable email templates
Drag & drop editor
Transactional emails
SMS & WhatsApp campaigns

2. Lite: This plan is suitable for small businesses and startups, and costs $25 per month for up to 20,000 emails/mo. It includes all features of Free plan such as email marketing, marketing automation, and contact management.

No daily sending limit
No Brevo logo (add-on)
Basic reporting & analytics
Email support

3. Business: This plan is suitable for growing businesses and costs $65 per month for up to 20,000 emails/mo. It includes all the features of the Lite plan, as well as advanced segmentation and lead generation tools:

Marketing automation
A/B testing
Advanced statistics
Multi-user access
Send time optimization
Phone support

4. Enterprise: This plan is tailored to larger business enterprises and can be customized as per industy's requirement. It includes all the features of the Business plan including:

Enterprise-grade security
Advanced integrations
Sub-account management
Tailored onboarding
Personalized support
Flexible contract

It also offers a live chat feature as part of its marketing automation tools. This feature allows you to communicate with your website visitors in real time, providing them with instant support and assistance.

The pricing for the live chat feature is based on the number of chats you receive per month and is included in all of Brevo's pricing plans. The exact cost will depend on the plan you choose and the volume of chats you receive, as shown below:

BREVO LIVECHAT PRICING

Brevo also offers an SMS marketing plan, which allows you to send SMS messages to your subscribers. The pricing for this plan is based on the number of SMS messages you send and the country you are sending to.

In addition to these plans, Brevo also offers a pay-as-you-go plan, which allows you to pay for email credits as needed. This plan is suitable for businesses that don't send a high volume of emails on a regular basis.

It's worth noting that Brevo pricing plans are subject to change, so it's always a good idea to check the website for the latest pricing information.

PROS OF BREVO

1. Easy to use: Brevo is user-friendly and intuitive, making it easy for even those with little or no marketing experience to create and send professional-looking emails and SMS messages.

2. Affordable: Brevo offers a range of pricing plans to suit different budgets, and even the most basic plan includes a range of useful features.

3. Customizable templates: You can create and customize email and SMS templates to match your brand's look and feel, or choose from a selection of pre-designed templates.

4. Advanced segmentation: Brevo allows you to segment your email lists based on a variety of criteria, such as location, interests, or purchase history, making it easier to create targeted campaigns.

5. Marketing automation: The platform's marketing automation tools allow you to automate repetitive tasks and create personalized customer journeys.

6. Integrations: Brevo integrates with various other tools and platforms, making it easy to integrate your marketing efforts with your overall business strategy.

CONS OF BREVO

Some users have reported that the customer support provided by Brevo (formerly SendinBlue) is not as comprehensive as offered by some other email marketing platforms.

CONCLUSION

Brevo is a low-cost email marketing platform with excellent automation and a built-in CRM. It offers a robust premium plans. It has a user-friendly interface and a variety of features to help you create and manage your email campaigns. Sendinblue is a great choice for small to midsize businesses that want to grow their online presence and reach more customers.

ACTIVATE YOUR FREE 'OR' PREMIUM PLAN TODAY

BREVO REVIEW RATING BY TRUSTPILOT, G2 & CAPTERRA