You'll have your job cut out for you after you receive the results of your site audit. Your report's errors, warnings, and notices section provide a to-do list of technical modifications to make to the website in order to improve its performance. The site health score is essentially a grade for your website. The score will improve as you enhance the site and re-run the audit.
Position tracking is a project tool that allows you to track the visibility of your website.
Start tracking your target keywords in position tracking once you've settled on them for your campaign. Then, as your SEO strategy progresses, you'll be able to readily track how the website's exposure has improved over time.
This tool can track your unique keyword list in any region around the world. This way, you can track the progress of your website for the keywords and campaign goals that are important to you.
It may also track your competitors and their rankings for the same keywords, allowing you to keep on top of the competition.
You can set up alerts to receive an email anytime your site or a competitor crosses a certain threshold after the position tracking campaign is up and running (into top 3 positions, gains 10 positions, loses 10 positions, etc).
With the pdf builder tool, you can easily integrate position-tracking reports into a pdf deliverable if you need to report to a client or supervisor. Position tracking and a few other semrush reports may also be integrated into google data studio.
Refer to the position tracking reports and features manual for assistance in interpreting position tracking results.
c. On-Page SEO Checker
The on-page SEO checker tool takes a list of your site's pages and their associated target keywords and suggests ways to optimise each page for those keywords. This is how you enhance your organic ranks after assessing your current position.
This tool will provide you with suggestions ranging from technical seo improvements to raising the word count on specific pages to obtain backlinks from specific domains.
This, together with the site audit tool, is one of the simplest ways to find immediate possibilities to improve a website by making small modifications.
2. Organic Research Tool
Semrush makes it simple to see who your competitors are, not just in your business, but also for any website that outranks you for your target keywords.
Discovery: Enter your domain into the search bar in the organic research competitors report to find your organic competitors in search. This report shows you which domains are competing the hardest for the same target keywords as the site you searched for in the search box.
There are a variety of different measures that can be used to locate competitors, including advertising placements, common backlinks, a bespoke set of keywords, and traffic:
Analysis: Once you've discovered your competitors, you may use the following tools to learn everything there is to know about their online strategy, assess where they stand on key metrics, and compare your site's stats to theirs:
Traffic Monitoring: To calculate a domain's overall monthly traffic, study how they draw users to their website and where they go next, and obtain averages of visitor behaviour data (time on site, pages/session, bounce rate, and so on).
Organic Research: To examine all of a domain's organic search results ranking in Google's top organic results.
Advertising Research: Semrush discover a domain's use of PPC advertising in Google's top paid results.
Keyword gap is a tool that allows you to compare keyword positions across five different websites.
Backlink gap is a tool that compares referring domains across five different websites.
Social media tracker allows you to keep track of your competitor's recent postings, audience size, growth, and engagement across six social media channels.
3. Keyword Magic Tool
This is the tool, where you'll perform most of your keyword research, providing you with a wealth of data to assess the potential value of keywords to target, which you can then use to improve your site with content. The good news is that this tool is extremely quick and simple to use.
Semrush will return millions of similar searches grouped together by topic if you enter a target term that describes your product or service or a search that you want to rank for. You can use filters to uncover the most frequently asked relevant questions, the keywords with the lowest keyword difficulty score (kd%), the most cost-effective keywords to bid on, and more. This method will assist you in discovering new low-cost, low-competition keywords that you may use to steal traffic from your competitors.
4. Create Rank-Optimized Content
You'll need content while you strive to increase your website SEO. not just any content, but content that has been optimised for search.
The SEO content template will provide you with a complete template for developing optimised content from the ground up. Semrush will generate the template for you when you specify your target term and location.
SEO writing assistant takes it a step further by integrating your SEO material templates into google docs and word press, allowing you to grade your content in real-time as you compose it.
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