TAILWIND: ADVANCED A.I. TOOLS TO AUTOMATE CONTENT GENERATION & POST SCHEDULING FOR SOCIAL MEDIA GROWTH

If you are looking for a tool that can help you create and schedule your social media and email marketing campaigns under one roof, you might need to check out the Tailwind app. Tailwind is a powerful social media and e-mail marketing tool that feels like a marketing team & helps you to grow your online presence and reach more potential customers on Pinterest, Facebook and Instagram. It writes for you, designs for you, and even gives you a plan for growth.

P.S. In this blog, we will explore the detailed features of Tailwind app & what makes it stand out from other social media growth tools.

**This post contains partner links and i/we will be compensated if you purchase through these links.

TABLE OF CONTENTS

INTRODUCTION
WHAT IS TAILWIND?
FEATURES
WORKING OF TAILWIND
PRCING
PROS & CONS
CONCLUSION

WHAT IS TAILWIND?

Tailwind is a platform that allows you to manage your Pinterest, Facebook and Instagram accounts from one dashboard. You can use Tailwind to:

Plan and schedule your posts in advance.
Discover and join relevant communities.
Analyze your performance and get insights on how to improve your strategy.
Automate your pinning and posting with smart features like Tailwind Create and Tailwind Smart.bio

Tailwind is designed to help you save time, increase your reach, and grow your traffic and sales. Tailwind is an official partner of both Pinterest and Instagram, so you can trust that it follows the best practices and guidelines of these platforms.

KEY FEATURES OF TAILWIND

Tailwind offers a range of features that can help you grow your brand on Pinterest, Instagram, and Facebook. Here are some of the features you can access with Tailwind:

Copilot: A personalized marketing plan for email and social media generated for you. Tailwind gives you post ideas and real-world examples, incorporates best practices, and factors in your business type, time available, and more.

Ghostwriter: An AI-powered copywriting tool that instantly creates the copy you need for your social media and email campaigns. No more struggling to find the right words or tweaking copy. Ghostwriter produces near-perfect copy based on professional marketing standards. To use Ghostwriter, you need to visit the "A.I. Labs" dashboard.

WHICH TASKS CAN GHOSTWRITER PERFORM?

A.I. IMAGE GENERATED BY GHOSTWRITER

A.I. ARTICLE/TEXT GENERATED BY GHOSTWRITER

CREATE: A design tool that transforms your photos into hundreds of personalized post designs in seconds. Tailwind applies your colors, fonts, and logo to every design to give you a completely unique set of on-brand posts sized for each network and ready to share.

Schedule: A scheduling tool that automatically publishes your social media content and nurtures leads with automated email sequences. Tailwind picks the best post times when your audience is most responsive, and lets you view all of your social media posts in a single, filterable calendar.
Communities: A network of like-minded people in 4,000+ niches who share relevant content and grow their reach. Tailwind Communities helps you discover new content ideas, get more exposure for your posts, and connect with other creators in your industry.

Smart.bio: A branded landing page that sends a never-ending stream of traffic from your Instagram bio to your most important content. Smart.bio lets you add multiple links to your bio, track clicks and conversions, and customize your page with your logo and colours.

WORKING OF THE TAILWIND APP

Tailwind is a powerful app that helps create, optimize & schedule social media content to reach more potential customers.

1. First, you need to signup for a Tailwind account. You can choose a plan that suits your needs and budget, or start with a forever-free plan to test the features. Now, connect it to your Pinterest and/or Instagram accounts. There is also an option to connect Facebook Page, which will be available once you connect both Instagram (Business) & Pinterest accounts.

2. Next, you need to create your content and/or upload it to Tailwind. You can use the Tailwind browser extension or mobile app to easily save images from any website or device. You can also use the Tailwind Create tool to design stunning pins and stories in minutes by uploading images, using photo URLs, stock photos 'or' using ghostwriter.

3. Now, select Post Type, Photo Count & Category from the right section under 'Design Gallery' menu under the 'Create' dashboard [ref. fig. above]. At last, select the one design you would like to post (&/or cross-post) to your social media platforms (i.e. Pinterest, Instagram, Facebook, etc.).

4. Then, you need to schedule your posts using the Tailwind Smart Schedule. This feature analyzes your audience's behaviour and suggests the best times to post for maximum engagement. You can also use the Tailwind Interval feature to space out your posts and avoid spamming your followers.

5. Finally, you need to monitor your results and adjust your strategy accordingly. You can use the Tailwind Insights dashboard to track your performance and see how your posts are driving traffic, followers, and sales. You can also use the Tailwind Communities features to join groups of like-minded creators and share your content with them.

Tailwind is a great app that can help you save time, boost your productivity, and grow your online business.

How to use Tailwind for Pinterest Marketing?

Pinterest is a visual search engine that helps people discover and save ideas for various topics. Pinterest users are highly engaged and ready to buy, making it a great platform for online businesses. However, Pinterest also requires a consistent and strategic approach to succeed. That's where Tailwind comes in handy.

With Tailwind, you can:

Create stunning pins with Tailwind Create: This feature allows you to design eye-catching pins in minutes using templates, fonts, colors, and images. You can also customize your pins to match your brand and style. Tailwind Create also suggests optimal pin titles, descriptions, and hashtags based on your keywords.
Schedule your pins with Tailwind Publisher: This feature helps you plan and schedule your pins ahead of time. You can use the drag-and-drop calendar to arrange your pins or let Tailwind suggest the best times to post based on your audience's activity. You can also use the interval feature to space out your pins and avoid spamming.
Join relevant communities with Tailwind: This feature helps you find and join communities of like-minded pinners who share content related to your niche. You can use these communities to discover new ideas, collaborate with other creators, and get more exposure for your pins. You can also track the performance of your community pins and see how much traffic and engagement they generate.

How to Use Tailwind for Instagram Marketing?

Instagram is a popular social media platform that helps you showcase your brand's personality and connect with your audience. Instagram users are highly engaged and loyal, making it a great platform for online businesses. However, Instagram also requires a lot of creativity and consistency to stand out. That's where Tailwind comes in handy.

With Tailwind, you can:

Create captivating posts with Tailwind Create: This feature allows you to design beautiful posts in minutes using templates, fonts, colors, and images. You can also customize your posts to match your brand and style. Tailwind Create also suggests optimal captions, hashtags, and emojis based on your keywords.
Schedule your posts with Tailwind Publisher: This feature helps you plan and schedule your posts ahead of time. You can use the drag-and-drop grid to arrange your posts or let Tailwind suggest the best times to post based on your audience's activity. You can also use the auto-post feature to publish your posts directly to Instagram without any notifications or reminders.
Manage your bio link with Tailwind Smart.bio: This feature helps you create a custom landing page for your bio link that showcases all of your content. You can use Smart.bio to add multiple links to your posts, products, offers, or anything else you want to promote. You can also track the clicks and conversions of your Smart.bio links and see how they perform.
Repost user-generated content with Tailwind Regram: This feature helps you find and repost content from other Instagram users that mention or tag your brand. You can use Regram to show appreciation for your fans, build trust with your audience, and increase your reach.

TAILWIND PRICING: HOW MUCH DOES IT COST?

Tailwind offers four pricing plans to suit different needs and budgets. But you can also try Tailwind's forever free plan for demo purposes, no credit card is required. Here are the pricing details:

Pro: This plan costs $12.99 per month (billed annually) and gives you everything you need to grow your brand. You can connect one Pinterest account, one Instagram account, and one Facebook page, and schedule up to 100 posts per month across these networks. You also get 200 post designs per month, 50 Ghostwriter credits per month, unlimited Tailwind Communities, Smart.bio custom link, advanced analytics, unlimited email contacts, and 200 email sends per month.

Advanced: This plan costs $19.99 per month (billed annually) and gives you advanced features for growing multiple brands. You can connect two Pinterest accounts, two Instagram accounts, and two Facebook pages, and schedule up to 1,000 posts per month across these networks. You also get unlimited post designs per month, 250 Ghostwriter credits per month, unlimited Tailwind Communities, Smart.bio custom link, advanced analytics, unlimited email contacts, and 500 email sends per month.
Max: This plan costs $39.99 per month (billed annually) and gives you unlimited access for managing multiple accounts. You can connect three Pinterest accounts, three Instagram accounts, and three Facebook pages, and schedule unlimited posts per month across these networks. You also get unlimited post designs per month, 500 Ghostwriter credits per month, unlimited Tailwind Communities, Smart.bio custom link, advanced analytics, unlimited email contacts and 1000 email sends per month.

Free: The forever free plan gives you access to the essential tools to get started with your brand. You can connect one Pinterest account, one Instagram account, and one Facebook page, and schedule up to 20 posts per month across these networks. You also get 20 post designs per month, 10 Ghostwriter credits per month, 5 Tailwind Communities, Smart.bio custom links, basic analytics, unlimited email contacts, and 20 email sends per month.

TAILWIND PROS & CONS

PROS

Tailwind saves you time and hassle by automating your posting schedule. You can create batches of posts in advance and let TailwindApp.com publish them at the best times for your audience.
It helps you find and create engaging content for your niche. You can use the Tailwind Create feature to design stunning graphics for your posts in minutes. You can also join communities of like-minded creators and share each other's content.
It provides you with valuable insights and analytics to optimize your performance. You can track your reach, engagement, followers, and conversions across both Pinterest and Instagram. You can also use the Tailwind Insights feature to get personalized recommendations and tips to improve your strategy.

CONS

Tailwind is not a substitute for organic engagement. You still have to interact with your audience and other accounts in your niche to build trust and loyalty. Tailwind can help you grow your reach and visibility, but it cannot guarantee conversions or sales.

CONCLUSION

Tailwind is a powerful and convenient tool for managing your Pinterest and Instagram marketing campaigns. It can help you save time, create content, monitor analytics, and grow your audience. However, it also has some drawbacks that you should consider before investing in it. Ultimately, the decision depends on your goals, budget, and preferences.